People go to Youtube to self-educate, entertainment

People go to Youtube to self-educate, entertainment

KUALA LUMPUR: The latest trends in attracting viewership and hits on a website is by using Youtube as the public generally use the channel for two reasons – education and entertainment.

“Many people watch Youtube in search of education. It is done in byte sizes within a few minutes and they would search for them with a specific keyword,” said Dr Frank J Peter.

“Other people use them to gain entertainment related materials. These are the global trends,” said the global speaker and corporate trainer on digital transformation and digital marketing.

He said this in response to a question from The Leaders Online when asked on the latest trend on the type of information people search in news.

He gave the response when he took the question at a panel discussion entitled, Data Analytics for Effective Content Marketing at the Malaysia Social Media Week (MSMW) event.

The event that began today is organised Malaysian Social Media Chambers in conjunction with its 10th anniversary.

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digital marketingMSMWYoutube