LPPKN Campaigning Hard to Promote Family Values

LPPKN Campaigning Hard to Promote Family Values

By Murni Mat Nasri

KUALA LUMPUR: Following badminton legend Lee Chong Wei’s announcement in June that he was retiring from the sport, he posted on Facebook that his family, particularly his wife Datin Wong Mew Choo, has always been his pillar of support.

If not for his wife, he wrote, he would have “given up” as soon as he was diagnosed with nose cancer.

The national hero’s stellar achievements in badminton were not purely due to his efforts alone but also the unstinted love and support of his family.

His story is an excellent portrayal of the crucial role of the family institution in influencing an individual’s behaviour or conduct. And, this is exactly the point National Population and Family Development Board (LPPKN) chairman Datuk Dr Narimah Awin is trying to put across to the community.

“It is the family who has an influence on an individual. Hence, if I want an individual to change his or her behaviour, I will use the family approach,” she told Bernama in an interview here, recently.

She said a person’s behaviour is modelled from the values imparted by his or her family members, who serve as role models for them.

Datuk Dr Narimah Awin. –fotoBERNAMA (2019) ALL RIGHTS RESERVED

On LPPKN’s Kita Kan Keluarga (We Are Family) campaign that was launched last year, Narimah said it encourages each and every family to interact with other families in the community and lend a helping hand to one another.

“This is because the community itself is like ‘one big family’,” she said.

One of the main objectives of the Kita Kan Keluarga campaign is encouraging people to embrace the spirit and values that enrich familial bonds and extend them to the ‘big family’ as well, regardless of race, culture or religion.

Another objective of the campaign is to ensure that LPPKN’s services are enjoyed by the entire community and no group is left out. To this end, at the community level, the campaign focuses on engaging with the rukun tetangga or neighbourhood watch groups, residents’ associations and local community leaders.

The campaign is among the efforts taken by LPPKN to strengthen the family institution in order to produce citizens of good character.

Among the other services provided by LPPKN are family counselling and educational and family development programmes. Women are offered health screening services such as pap smear (for cervical screening), subsidised rates for mammogram (to check for breast cancer) and postnatal care services.


According to Narimah, another salient objective of the Kita Kan Keluarga campaign is enhancing the Family Well-Being Index (FWI), which was developed to measure the current state of family well-being in Malaysia.

The FWI is measured based on eight indicators, namely religion/spirituality, family and community, family relationships, family safety, family health, housing and environment, family economy, and the domain of technology and communications.

Currently in Malaysia, the FWI stands at 7.33 out of a scale of 10.

“We want to increase the index reading. It’s only logical to assume that a family that enjoys good health, practices religious values, boasts good relationships within the family and with other families in the community, is economically stable and lives in a healthy environment will be less at risk of being entangled in social ills,” said Narimah.

So far no study has been carried out to establish a correlation between FWI and social problems, she said, adding that LPPKN plans to conduct an online poll on this subject as a precursor of future studies.


Narimah said LPPKN has planned and implemented many activities this year in conjunction with the Kita Kan Keluarga campaign.

One of this year’s major activities is Jelajah Kita Kan Keluarga. Under this programme, LPPKN visits young families and single mothers with special needs in selected B40 communities to provide them with counselling services and free health screening, pap smear and HPV vaccination, which prevents the development of cervical cancer.

The Jelajah Kita Kan Keluarga programme kicked off in May in Gua Musang, Kelantan. It was also conducted in Bukit Kayu Hitam, Kedah (June); and Kuala Tahan, Pahang (September). The next edition of the programme will be in Tenom, Sabah in November.

“These specific areas were chosen as the people there are less likely to have the opportunity to approach LPPKN and use its services,” said Narimah.


The Jelajah Kita Kan Keluarga programme will culminate with the National Family Month celebrations in November, which is expected to be launched by Deputy Prime Minister Datuk Seri Dr Wan Azizah Dr Wan Ismail.

November was declared National Family Month in June 2012 and the theme for this year’s celebration is Kita Kan Keluarga.

Narimah said in view of the fruitfulness of the Kita Kan Keluarga campaign, it is expected to go on indefinitely.

“Families and communities have responded positively to this campaign… it was very well received,” she said, adding that any campaign that aims to inculcate family values and foster closer relationships among family members should not be discontinued.

According to Narimah, the campaign’s elements can also be adopted on a larger scale in the Malaysian context to sow values of solidarity, mutual respect and tolerance so that the people can enjoy the fruits of prosperity together.

Based on her observations, she also found that families constituted the most effective vehicle for LPPKN’s campaigns, such as Kita Kan Keluarga, that promote the agency’s services.

The effectiveness of the campaign is evident in the increase in the number of people participating in activities organised by LPPKN and seeking its services, she added.

Translated by Rema Nambiar


Tags assigned to this article:
badmintonpromote family values