Johnson & Johnson reformulates baby care range

Johnson & Johnson reformulates baby care range

KUALA LUMPUR: Johnson & Johnson Malaysia today launched its new reformulation baby care products to meet market demand in the country.

Country director of consumer Prashant Mahalingam said the new reinvented products came with new packaging and were set to give a better experience to the users and parents.

“The new Johnson products comprise a range of baby care products with ultra gentle formulae that contain zero per cent of parabens, phthalates, sulfates and dyes, and are designed to be irritation free for babies and toddlers’ delicate and developing skin,” he said at the launch of the new reformulated product range here, today.

He said the new products featured four age categories to help parents choose the most suitable products for their newborn to six-year-old kids.

Among the products are the all-new “CottonTouch” head-to-toe bath and face and body lotion for newborns, toddlers’ milk + rice and milk + oats wash and lotions, as well as Active Kids shampoo for toddlers and kids aged three years and above.

In addition, all new fragrances used in the range are formulated to be free of allergens and continue to follow the International Fragrance Association and the Research Institute for Fragrance Materials global standards.

“Safety is and always will be our number one priority with every Johnson products designed to meet or exceed the top internationally organised regulatory standards,” Prashant added.

As the number one brand choice among mothers in Malaysia, he said Johnson & Johnson was also committed to delivering only the best for babies.

“Our expectation is that we will get more market share, but definitely fulfilling what Malaysian mothers want,” he said.

At the moment, he said Johnson & Johnson is the leader in the lotion and oil segments.

All the new reinvented products will be available at retail outlets nationwide starting June this year.

The Leaders Online had previously reported on Johnson & Johnson products such as formaldehyde laced baby shampoos were not imported from India.

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