Tun M: Government is ready to assist the bumiputera automotive players
KUALA LUMPUR: The government is ready to assist automotive players, especially the bumiputeras, in upgrading their marketing skills to enable them to promote their products more effectively.
Prime Minister Tun Dr Mahathir Mohamad said bumiputera automotive players are very much involved in the sector mainly in the production area but still lags behind in the marketing side.
“There is a need to correct this imbalance because our new policies are about equitability in sharing the wealth in this country.
“Of course, this needs money and investment, we will see how we can support them in this field,” he said, after launching the National Automotive Policy 2020 (NAP 2020), here today.
Mahathir said the bumiputera have to be assisted with training and exposure where they could learn aspects about marketing as well as ways to promote their products.
The NAP 2020 will incorporate three new advanced technology elements namely Next Generation Vehicle, Mobility as a Service and Industrial Revolution 4.0.
Earlier during launching the NAP 2020, Mahathir said vehicle technology are critical development focus for today’s global carmakers to enhance vehicle safety as well as to make mobility more intelligent and environmentally-friendly.
Bernama
