Technology advancement a major challenge for e-commerce
KUALA LUMPUR: The Global Leadership Awards (GLA) winner for leadership excellence in e-commerce and marketing, Ourshopee.com founding chairman Dr Shanith Mangalat recounts that the biggest challenge for his company is the fast advancement of technology.The GLA is presented to global leaders representing the diplomatic, business, government, philanthropic, media, celebrity and social sectors.
The GLA is presented to global leaders representing the diplomatic, business, government, philanthropic, media, celebrity and social sectors.
“The innovation in the field of information technology is a main challenge. We have to update according to knowledge. For example, we are on online. We have a new model called O2O,” said Mangalat who is based in the United Arab Emirates.
“It is online to offline. Globally 20 per cent are online and the balance 80 per cent are brick and mortar type of purchase. We think that the O2O – online to offline.”
“With online, we have the offline stores where customers can come touch and feel and other their products.”
“The shopping experience will be amazing. In the Middle East we are the first people who came with the O2O. We now have 17 offline stores for e-commerce.”
