SK-II Releases “I am Tangwei. This is My PITERA Story”

SK-II Releases “I am Tangwei. This is My PITERA Story”

SINGAPORE, Aug. 23, 2021 /PRNewswire/ — Following an iconic remake, global prestige skincare brand SK-II releases “I am Tangwei. This is My PITERA™ Story”, a docu-film that walks down memory lane with award-winning actress Tangwei as she shares how her skin and life have changed since her first bottle of PITERA™ Essence.

Tangwei's journey on My PITERA™ Story
Tangwei’s journey on My PITERA™ Story

This is part oMy PITERA™ Story”, the brand’s first docu-series featuring intimate conversations with its four global celebrity brand ambassadors – Tangwei, Nini, Haruka Ayase and Chloe Grace Moretz as they take on a bold new challenge – a remake of their most iconic skincare campaigns.

Watch Tangwei’s My PITERA™ Story video here

In an exclusive interview for this docu-film, Tangwei opens up about her unique journey with SK-II and PITERA™ Essence:

Behind-the-scenes of Tangwei's My PITERA™ Story
Behind-the-scenes of Tangwei’s My PITERA™ Story

“I can be very sure of one thing. SK-II has changed my life in many aspects. It has changed the way I think about beauty. It has changed the way I think about how women should love themselves. When I became part of the SK-II family, I felt a special sense of belonging. This made a huge difference to me, as an individual.”

Tangwei on My PITERA™ Story
Tangwei on My PITERA™ Story

“I wouldn’t consider myself a very feminine woman. When I first heard that some women had skincare rituals that consisted of 13 steps, I couldn’t believe it! Growing up in my hometown, girls would usually carry parasols in summer and wear long sleeves when they ride a bike. They will cover their face with a scarf and leave only a gap for the eyes. My mom would always scold me for not doing any of this.

But SK-II taught me how to care for my skin, one step at a time. I think loving my skin is like loving myself.  It has given me the freedom to choose and simplify. It could be as simple as washing my face and putting on PITERA Essence™ or doing a few more steps.”

Tangwei putting on PITERA™ Essence for My PITERA™ Story
Tangwei putting on PITERA™ Essence for My PITERA™ Story

“How many bottles of PITERA Essence I’ve used so far? Oh my god. This is a difficult question. If I had to collect all my empty PITERA Essence bottles, I would need to prepare a very big cabinet.”

Tangwei for My PITERA™ Story
Tangwei for My PITERA™ Story

“Initially, I didn’t think that marriage is mandatory. My husband and I have been friends for a long time. No one listens to me more patiently than him. He’s really the best listener. I have never met another person like him.

I think the same goes for my skin. I was attracted to SK-II at the very beginning because of its smell. Over the years, it has stayed quietly by my side through all my ups and downs – I love how simple yet sophisticated it is. There is something about using SK-II PITERA Essence, tapping it slowly on my face to absorb it, that relaxes me. I like this so much.”

Tangwei on My PITERA™ Story
Tangwei on My PITERA™ Story

Sometimes it’s the small choices that change destiny. Keep going and you’ll find that suddenly, “Oh! I have changed!” Just like making a choice to protect your skin, caring for it before you sleep, the food you eat, the lifestyle you choose. All these things are choices. And these choices determine how your skin and life will be 10 years later.

“My PITERA™ Story” docu-series is SK-II’s latest work in its collection of stories of PITERA™ and the iconic PITERA™ Essence. Through the years, SK-II has been sharing the miracle of PITERA™ and PITERA™ Essence through authentic stories of real skin transformation. This started from celebrity testimonials in its early days to bold challenges with 2017’s “Face The Wild Face the Camera” with National Geographic and 2018’s “Bare Skin Project” with Magnum Photos and even an industry-first beauty entertainment web-series with 2019’s “Bare Skin Chat” and “PITERA Masterclass” featuring comedians James Corden, Naomi Watanabe and singer-song writer John Legend.

The fascinating story behind SK-II and PITERA™ began with a quest to understand why elderly sake brewers had wrinkled faces, but extraordinarily soft and youthful hands. These hands were in constant contact with the sake fermentation process. It took years of research for SK-II scientists to isolate PITERA™ – SK-II’s exclusive and naturally derived ingredient crafted from a proprietary fermentation process of a unique yeast strain. With over 90% PITERA™, PITERA™ Essence is SK-II’s signature and most awarded bestseller. Dubbed as “Miracle Water” in Asia, Facial Treatment Essence is loved by millions of women around the world for its transformative power to Crystal Clear Skin[1].

“Tangwei has been a close friend and partner of SK-II as our brand ambassador for 10 years. Her unique relationship with the brand as well as personal transformation to Crystal Clear Skin with PITERA™ has inspired women around the world, shared GaYoon Jung, Senior Brand Director, Global SK-II.We have a special relationship with all our brand ambassadors. They are more than just the face of our campaigns or ads. They are family to us and are part of our brand legacy as true lovers and advocates of PITERA™ who share our brand purpose of #CHANGEDESTINY and core value of authenticity. Tangwei has always worked closely with us to shape the narrative of our campaigns, and we are thrilled to be partnering with her once again to launch this iconic remake and our very first docu-series, “My PITERA Story”.

[1] With regular use

About SK-II 

For more than 40 years, SK-II has touched the lives of millions of women around the world through skin and life transformation. The fascinating story behind SK-II began with a quest to understand why elderly sake brewers had wrinkled faces, but extraordinarily soft and youthful-looking hands. These hands were in constant contact with the sake fermentation process. It took years of research for scientists to isolate the miracle ingredient PITERA™, a naturally-derived liquid from the yeast fermentation process. Since then, SK-II with PITERA™ has become a special secret shared by celebrities all over the world such as Chloe Grace Moretz, Simone Biles, Tangwei, Ni Ni, Chun Xia, Haruka Ayase and Kasumi Arimura and Naomi Watanabe. For the latest news and in-depth information, please visit http://www.sk-ii.com .