Shanghai M&G Stationery Announces A Strategic Partnership with CARIOCA SpA at CIIE

SHANGHAI, Nov. 6, 2019 /PRNewswire/ — The 2nd China International Import Expo (CIIE) was kicked off on Nov. 5 with the theme of “New Era, Shared Future” in Shanghai, China. During the exhibition, CARIOCA SpA officially announced a strategic partnership with Shanghai M&G Stationery Inc. (“M&G”), the largest stationery company in China.

CARIOCA SpA officially announces a strategic partnership with Shanghai M&G Stationery Inc.
CARIOCA SpA officially announces a strategic partnership with Shanghai M&G Stationery Inc.

“By partnering with M&G, Carioca will be able to penetrate the market and become a leading foreign brand in the children’s creative education in China. We are excited to have a strong partner like M&G to further enhance our international presence in strategic markets such as China,” says Enrico Toledo, CEO of Carioca. “The vibrant China market provides an endless and healthy driver for the global economy. China International Import Expo further increased our confidence in China market.” 

This March, an article titled “East Meets West – A New Chapter of Sino-Italian Friendship” was published in the Italian newspaper Corriere della Sera. The article points out,China will open up further to the rest of the world, and share its market opportunities with Italy and other countries through the annual China International Import Expo and other avenues.”

The famous Italian markers brand hopes to ride on its presence on the 2nd CIIE and its strategic alliance with the leading Chinese brand M&G to speed up its development in China.

CARIOCA CEO Enrico Toledo delivers a speech
CARIOCA CEO Enrico Toledo delivers a speech

According to the agreement, M&G will become the long-term exclusive distributor of Carioca products in China, while a fund under M&G will separately invest in Carioca as a minority shareholder.

M&G plans to introduce Carioca, its first overseas stationery brand partner, into its offline stationery stores. As part of the strategic alliance, Carioca also plans to distribute selected M&G’s stationery products in Europe.

M&G President Chen Huxiong said: “We’re trying our best to meet Chinese consumers’ growing aspirations for a better life. In addition to product innovation, quality improvement, and channel upgrading, M&G will accelerate acquisition and international operations to expand our portfolio, so as to provide a wider choice for Chinese consumers. We are very excited to announce our collaboration with CARIOCA at the CIIE. This will also be an important milestone marking the high-speed growth of M&G over the next five years.”

M&G President Chen Huxiong delivers a speech
M&G President Chen Huxiong delivers a speech

CARIOCA launched a range of new products at the 2nd CIIE, including already successful felt tip pens such as Perfume – with scent, Stamperello – with stamp and Fabric – for textile. And newly designed face crayons: Mask UP. CARIOCA super washable and dermatological tested ink is the core feature of the Italian brand, and “Create to Learn” is the brand promise that CARIOCA is committed to inspire and deliver with its products.

CARIOCA launches new product Mask UP at the 2nd CIIE
CARIOCA launches new product Mask UP at the 2nd CIIE

About CARIOCA

Founded in Italy, CARIOCA® is an internationally loved brand created in 1965, specializing in the production of coloring tools. Its product range includes felt tip pens, colored pencils, tempera, pastels, educational games and many other drawing items. The brand caught on in the early 60s with a historic advertising campaign starring the beloved character Carioca Jo, who is still featured on all CARIOCA® packaging. Today CARIOCA® is a symbol of the best of “Made in Italy,” with products designed to free the imaginative powers of adults and children in a shared play of creativity and dexterity. A majority of CARIOCA® products are proudly made in Italy and distributed around the world, with a global network active in over 80 countries and across 5 continents.

About M&G

Shanghai M&G Stationery Inc. (M&G) is the leading Player in Chinese Stationery Market, and one of the largest stationery companies worldwide. The founder of M&G started the stationery business in 1989. With the mission to “Bring Happiness and Efficiency into Study and Work”, the company embraces a broad, award winning product portfolio and strong distribution network in China and internationally. M&G has maintained its steady double-digit revenue growth rate in the last decade. M&G is a listed company in Shanghai Stock Exchange from Jan. 27th 2015. In 2018, its turnover reached 8.5 billion RMB, with 34% annual growth year-on-year.

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Source: Shanghai M&G Stationery Inc. (M&G)