Reckitt and Shopee support Singaporeans in fight against pandemic with ‘Protection Starts From Within’ campaign

Reckitt and Shopee support Singaporeans in fight against pandemic with ‘Protection Starts From Within’ campaign

SINGAPORE, July 8, 2021 /PRNewswire/ — Reckitt, the global leader in health, hygiene and nutrition, partners with Shopee, the leading e-commerce platform in Southeast Asia and Taiwan to launch its first “Protection Starts From Within” regional initiative held across six markets. This collaboration aims to help families better protect their health and well-being by sharing educational content and tips on health, hygiene and nutrition. It will be launched on 11 July as part of Reckitt’s Super Brand Day campaign in Singapore, where shoppers can also access Reckitt’s wide portfolio of family care essentials on Shopee Mall.

Reckitt and Shopee support Singaporeans in fight against pandemic with ‘Protection Starts From Within’ campaign
Reckitt and Shopee support Singaporeans in fight against pandemic with ‘Protection Starts From Within’ campaign

As the battle with COVID-19 persists, families are still placing high importance on upholding strict hygiene standards and ensuring proper nourishment is provided for. In times like this, more are turning to brands they can trust to meet their daily needs. Based on the Kantar Brand Footprint report, brands such as Dettol by Reckitt have been chosen over 1 billion times by consumers in 2020. Dettol being the clear go-to brand for consumers when they shop online for safe and reliable cleaning products was evident in its sales pre circuit breaker as well as during and post circuit breaker.

To meet the growing demand for health, hygiene, and nutrition products online, Reckitt is constantly innovating to ensure that shoppers get the best experience from the brand. Since 2020, Reckitt has launched several online exclusive products including the newest Dettol Gentle Protection body wash and hand wash range and Air Wick Mist Diffusers. Dettol continues to empower Singapore to stay protected with its range of home hygiene products that have been tested to be effective against COVID-19 Virus.

Muksitul Islam, ASEAN eCommerce Director at Reckitt, says, “We have seen the tremendous growth of our business online and are committed to serving the needs of customers. Reckitt is proud to partner Shopee in our regional Super Brand Day to reach more consumers across the region and in Singapore. They can be assured of convenient and quick access to our entire portfolio of well-loved brands including Enfagrow A+, Dettol and Airwick that will help meet their needs. Through Shopee’s engagement tools, our customers can also look forward to learning valuable tips on Reckitt’s products, as well as best practices through a fun and engaging way.”

Ian Ho, Regional Managing Director at Shopee, says, “We understand that many people are still worried about the pandemic, and more are staying home to shop online for essentials. As part of Shopee’s commitment to give shoppers greater value, we’re glad to partner with Reckitt to provide a wide variety of trusted household brands delivered directly to their home. As e-commerce grows to become an integral part of life, Shopee will continue to work with globally-trusted brands like Reckitt to ensure that shoppers can get convenient access to all that they need.”

On 11 July, Reckitt will roll out exclusive Covid-19 household protection deals on Shopee Mall, providing shoppers with the best value and deals on their entire portfolio of brands, including:

  • Exclusive Protection Bundles: Reckitt is offering special vouchers, gifts with purchase and specially curated bundle sets including
    • Dettol Protection Sets – Antiseptic germicide, disinfectant spray, laundry sanitisers and triggers sprays that kills COVID-19 Virus to protect their home
    • Enfagrow A+ Home Protection Set – Exclusive bundle with free air purifier to purify their home
    • Household cleaning sets – Best of Reckitt brands including Air Wick, Finish and Vanish for a one stop shop on all cleaning and household items
  • Spin & Win Game: Stand a chance to win Shopee Coins and Protection Kits worth $100 each.
  • Free shipping with minimum $25 spend

Find out more about Reckitt’s Protection Starts Within campaign here at

Download the Shopee app for free on the App Store or Google Play Store.

About Reckitt

Reckitt is a global leading consumer health, hygiene and nutrition company. Driven by a purpose to build healthier lives and happier homes, Reckitt has operations in over 60 countries. From the foundations of wellness and infant nutrition, to the fundamentals of a hygienic home, our global brands help people live healthier, happier lives.

Reckitt’s unique culture is at the heart of its success. Its drive to achieve, passion to outperform and commitment to quality and scientific excellence are manifested in the work of over 40,000 Reckitt employees worldwide.

About Shopee

Shopee is the leading e-commerce platform in Southeast Asia & Taiwan. Shopee connects shoppers, brands and sellers across Asia and other fast-growing markets, empowering anyone to buy and sell anywhere and at any time.

Shopee offers an easy, secure, and engaging experience that is enjoyed by millions of people daily. It offers a wide product assortment, supported by integrated payments and logistics, as well as popular entertainment features tailored for each market. Shopee is also a key contributor to the region’s digital economy with a firm commitment to helping brands and entrepreneurs succeed in e-commerce.

Shopee is a part of Sea Limited (NYSE:SE), a leading global consumer internet company. In addition to Shopee, Sea’s other core businesses include its digital entertainment arm, Garena, and digital financial services arm, SeaMoney. Sea’s mission is to better the lives of consumers and small businesses with technology.