Nestle Malaysia launches sustainable coffee farming initiative for local farmers

Nestle Malaysia launches sustainable coffee farming initiative for local farmers

Nestlé is the world’s largest coffee producer and worldwide demand for the beverage continues to grow.

The company’s businesses are focussed on ensuring that everyone can enjoy a sustainable and good quality cup of coffee everyday.

With that in mind, Nestle Malaysia started the International Coffee Day this year, by launching a sustainable coffee farming initiative through its NESCAFE Grown Respectfully Programme.

Nestle Malaysia chief executive officer Juan Aranols said that the initiative would commence in Kedah, where over 50,000 Robusta coffee seedlings will be distributed to around 200 local farmers, for planting across 100 acres of land by 2020.

“We are reviving the coffee farming business in Malaysia, particularly in the north of Kedah and Perlis, which has excellent conditions for coffee cultivation,” said Aranols at the Felda tower earlier today.

The programme is supported by Federal Land Development Authority (Felda), Kedah State Department of Agriculture (KSDA), Kedah Economic Development Authority (KEDA), Pertubuhan Kami Anak Felda (KAF) and Malaysian Agricultural Research and Development Institute (MARDI).

“Malaysian farmers are an important part of Nestle’s value chain. This is in line with our commitment to improve their livelihoods and enhance rural development for local communities,” Aranols said.

He added that its three acre mother plant nursery built in the 1990s, located in Sik, Kedah, is being rehabilitated to provide planting materials for coffee seeding production and is central to the Growth Respectfully Programme.

Meanwhile, Nestle Malaysia business executive officer Othman Chraibi said the programme will leverage on its extensive coffee expertise to provide technical advice on the process of coffee growing, from seeding to harvesting.

“We will also train farmers in good agricultural practices to increase crop yield, improve the quality green beans and at the same time, reduce operational cost,” said Othman.

Globally, since the launch of the Growth Respectfully Programme in 2010, there have been almost 120,000 farmer training sessions conducted, with an accumulated number of over 600,000 farmers positively impacted in one way or another from the initiative.

By Uqbah Soperi

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international coffee dayNESCAFENestle Malaysia