Musang King durian available online & offline in China

Musang King durian available online & offline in China

KUALA LUMPUR: Alibaba group today announced that the Malaysian Musang King durian will be officially imported into China in frozen whole fruit form for the first time for Chinese customers to purchase through its online and offline channels.

Agriculture and Agro-based Industry deputy minister, Sim Tze Tzin, said Malaysia would continue to facilitate the export and promotion of its unique local products to the global market.

“The strong partnership between Malaysia and China has resulted in today’s durian export initiative and both governments have worked closely for months to facilitate the export of the frozen Musang King durian in whole fruit form to China,” he said in a statement today.

He added that Alibaba had been supporting Malaysia’s efforts on many fronts to empower local small and medium enterprises and support global trade, and had helped to promote Malaysian products through demand generation campaigns, among others.

“We foresee this as just the beginning of a long-term strategic cooperation considering that the Malaysian government is determined to increase local export via e-commerce platforms and to support growth in this area,” he added.

In 2018, Malaysia produced over 350 million kilogrammes of durians but have only exported five per cent of that so far.

“Thus, through this partnership, we are positive that durian exports will grow exponentially. This has also resulted in many local orchards starting to invest to increase production of durians, a strong sign that many are recognising this as a growth opportunity,” he said.

Assisted by Alibaba’s omnichannel distribution system, Chinese consumers will be able to purchase the fruit via Tmall and Freshippo, one of Alibaba’s new retail platforms that enables users to buy products either using its dedicated app or at one of its 150-plus technology-enabled offline stores across China.

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