Japan trashes Kim Kardashian as she launches shapewear brand Kimono

Japan trashes Kim Kardashian as she launches shapewear brand Kimono

Kim Kardashian West just launched her own shapewear brand and people are calling her out on the internet for stealing the name of a traditional Japanese garment and culturally appropriating it.

Kim Kardashian West has sparked an online debate, which has dragged her into a middle of a controversy after she launched her shapewear line with the name Kimono Solutionwear.

The reality TV star had announced the news on her social media account recently, by saying, “Finally I can share with you guys this project that I have been developing for the last year. I’ve been passionate about this for 15 years. Kimono is my take on shapewear and solutions for women that actually work.”

Supposed to be a play on her name; Kimono as a brand name, has nothing to do with the traditional Japanese garment, which has left many people pointing out how it appropriates Japanese culture and Kimono’s rich history.

Japanese people even took to Twitter to show their outrage and call out the reality star.

They said that the naming of the product is quite baffling, since it has no resemblance to Kimono, and is outright culturally offensive, especially as it’s merely a word play on Kim’s name.

Popular Instagram page, Diet Prada, known for calling out copies and bashing huge brands for cultural appropriation in the world of fashion, also took to Instagram to troll Kim.

The outrage didn’t end there, because Kim not only trademarked the Kimono brand last year in the US, she also filed trademarks for “Kimono Body”, “Kimono Intimates” and “Kimono World”. Which are yet to be reviewed.

Others were also annoyed that the Japanese traditional garment was reduced to and forced to share its name with an intimate wear brand.

Though the line does boast of an inclusive size range and nine skin-tones, it was dragged for not using any plus-size models in the shoot.

They called it problematic at best and tagged Kardashian as a culture vulture, by playing with the words #KimOhNo.

One user wrote, “Rih would never. Bey would never. Anyone with a working brain would never.” This what people are saying online.

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