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GV Ride Brings Christmas Cheer with ‘Santa On-The-Go’ Campaign
SUBANG JAYA,Dec 25 — GV Ride is introducing a special Christmas surprise through its One-Day-Only Surprise initiative, taking place on 25 December around Subang Jaya.
Three selected drivers will add a festive twist by donning full Santa Claus costumes throughout their operations, spreading joy among users of the platform.
A total of 40 lucky passengers — four for each selected driver — will receive special Christmas gifts along with greeting cards as a token of GV Ride’s appreciation to the community that continues to support the local e-hailing service.
GV Ride Chief Executive Officer, Kabeer Maand, said the initiative is not only about bringing happiness to customers, but also serves as a platform to strengthen the bond between drivers and the community.
“The festive season is the best time to spread joy. We want users to enjoy a more friendly, more personal experience filled with surprises.
“This is how GV Ride shows its appreciation to every customer who chooses us every day,” he said.
Kabeer added that a RM10 fare discount will also be offered to GV Ride users, limited to one ride per day per individual.
He said GV Ride will continue to introduce community-based activities as part of its efforts to make the platform closer to the people.
“We are not just providing an e-hailing service, but aim to be part of the community’s daily life.
“More unique and community-friendly programmes will be introduced in the coming year,” he added.
As part of its media planning, GV Ride will also hold an official announcement session through a photo call and media statement, alongside photo and video shoots with two well-known KOLs, as well as coverage by five media organisations specially invited.
This creative initiative is expected to enhance GV Ride’s brand visibility as a local e-hailing platform that is community-driven, innovative and consistently offers something different to its users.
