Danone Launches Improved Dumex Durgo Growing up Milk Formula in Malaysia and aims to raise awareness of Iron Deficiency Anaemia in Children

Danone Launches Improved Dumex Durgo Growing up Milk Formula in Malaysia and aims to raise awareness of Iron Deficiency Anaemia in Children
  • To better meet the nutritional needs of children, Danone has reformulated and fortified its Dugro Growing Up Milk range (children age 12 months & above), its historical brand in Malaysia, purchased over 3 million times a year[1] 
  • Numerous reports raise the alarm on the impact of the pandemic on malnutrition, with iron deficiency anaemia (IDA) as the most prevalent micronutrient deficiency Danone to embark on a journey to tackle Iron Deficiency Anaemia in Malaysia
  • Danone embarking on a journey to tackle Iron Deficiency Anaemia in Malaysia

SINGAPORE, Sept. 9, 2020 /PRNewswire/ — The Asia Pacific region is home to more than half the world’s undernourished children[2] who suffer from “hidden hunger”. Iron deficiency anaemia (IDA), a type of micronutrient deficiency, is the most common nutritional anaemia in the world and currently affects 11 million children under the age of five in Southeast Asia.

Danish Rahman, GM Danone Specialized Nutrition Malaysia, Singapore & Brunei
Danish Rahman, GM Danone Specialized Nutrition Malaysia, Singapore & Brunei
Dugro – The choice of Malaysians over 3 million times. Estimates based on Kantar Worldpanel Division’s Consumer Reach Point. Surveyed across 2,500 key household shoppers in Peninsular Malaysia between January and December 2019.
Dugro – The choice of Malaysians over 3 million times. Estimates based on Kantar Worldpanel Division’s Consumer Reach Point. Surveyed across 2,500 key household shoppers in Peninsular Malaysia between January and December 2019.

As unemployment and food insecurity rise due to COVID-19, loss of income or poverty will further impact nutrition habits, increasing the risk of micronutrient deficiencies, particularly in iron. This is a worrying trend as local studies show that one in seven Malaysian children (13.8%) do not meet the recommended daily intake of iron[3], with children from a lower social economic status having higher prevalence of IDA[4].

Danone to help address the public health challenge of malnutrition in Malaysia

As part of Danone’s “One Planet. One Health agenda in Malaysia, Danone will launch public health initiatives through various collaborations to address malnutrition and IDA in children. Building on this commitment, the company has reformulated and fortified its Dumex range. The newly improved formula contains high levels of DHA and includes all the essential nutrients such as iron, calcium, Vitamin C, Vitamin D, Vitamin A, Vitamin E, fibre (inulin) and lactose.

“As the manufacturer of leading young child formula brand Dugro in Malaysia, we have a key role to play to ensure our products are nutritious. This ensures we can benefit as many people as possible. We continually invest in research and development to understand the nutritional needs of Malaysian children and subsequently improve the nutritional profile of our products so we can offer solutions that best meet their needs,” says Mr. Danish Rahman, General Manager of Danone Specialized Nutrition Malaysia, Singapore & Brunei.

Danone is committed to supporting Malaysian families as the country navigates health and nutritional challenges. Some initiatives that the company is embarking on include:

  • Working closely with healthcare partners to scale up IDA screenings nationwide and to raise awareness about micronutrient deficiencies among parents and pediatricians
  • Providing resources and expertise to test and scale up the use of non-invasive devices to measure iron levels without having to draw blood
  • Continuous engagement with leading healthcare professionals and researchers, NGOs and the Malaysian Welfare Department to assess needs for Danone to provide support wherever and whenever it is needed.

“At Danone, our aim is to inspire healthier and more sustainable eating and drinking practices for everyone. As such, Danone will continue to actively participate in the public health priority to address iron deficiency anaemia in children in Malaysia in the years to come,” said Mr Rahman.

About Danone Malaysia

Dedicated to bringing health through food to as many people as possible, Danone is a leading global food & beverage company building on health-focused and fast-growing categories in three businesses: Essential Dairy & Plant-Based Products, Waters and Specialized Nutrition. Danone aims to inspire healthier and more sustainable eating and drinking practices, in line with its ‘One Planet. One Health’ vision which reflects a strong belief that the health of people and that of the planet are interconnected. To bring this vision to life and create superior, sustainable, profitable value for all its stakeholders, Danone has defined its 2030 Goals: a set of nine integrated goals aligned with the Sustainable Development Goals (SDGs) of the United Nations. Danone commits to operating in an efficient, responsible and inclusive manner; it holds itself to the highest standards in doing business, as reflected by its ambition to become one of the first multinationals certified as B CorpTM. With more than 100,000 employees, and products sold in over 120 markets, Danone generated €24.7 billion in sales in 2018. Danone’s portfolio includes leading international brands (Actimel, Activia, Alpro, Aptamil, Danette, Danio, Danonino, evian, Nutricia, Nutrilon, Volvic, among others) as well as strong local and regional brands (including Dumex, AQUA, Blédina, Cow & Gate, Horizon, Mizone, Oikos, Prostokvashino, Silk, Vega).

Listed on Euronext Paris and on the OTCQX market via an ADR (American Depositary Receipt) program, Danone is a component stock of leading social responsibility indexes including the Dow Jones Sustainability Indexes, Vigeo Eiris, the Ethibel Sustainability Index, MSCI Global Sustainability, MSCI Global SRI Indexes and the FTSE4Good Index.

For more information about Danone, please visit https://www.danone.com/malaysia.html

Photo – https://photos.prnasia.com/prnh/20200903/2848873-1-a?lang=0
Photo – https://photos.prnasia.com/prnh/20200904/2848873-1-b?lang=0