Brazil wants to strengthen the positioning of its food industry at CIIE

SHANGHAI, Nov. 4, 2019 /PRNewswire/ — Brazil is preparing the best products in its food and beverage industry to conquer the palate of the Chinese public. The country, which was honored in the 2018 edition of the China International Import Expo (CIIE), returns to China in November to “educate the palate” of the local population for Brazilian delicacies. Under the responsibility of the Brazilian Trade and Investment Promotion Agency (Apex-Brasil), Brazil will have a national stand at the event, which in addition to showing the potential of the agricultural sector to attract foreign investments, will present products such as cheese bread, honey, sparkling wines, acai and others for tastings and exclusive classes.

The Brazilian stand has space to present the national options for attracting foreign investments and special place to invite 30 people at each tasting session. The exhibition of the products will be in charge by the entrepreneurs themselves or representatives of Brazilian companies in China region. Among the products selected are those that are most open to the Chinese market and that Brazil is able to offer on a large scale, given the huge consumer public of the Asian country.

Brazil is participating in CIIE this year to strengthen its image as a trade partner. The country bets on institutional articulation to achieve success in this edition of the event, especially in products from agribusiness. This year, special attention is given to ready-to-eat food, taking a little of the focus away from agricultural production and prioritizing the image of products that take place at the table. Therefore, the Brazilian stand will host actions that allow working the senses of sight, with images; and taste, with tastings; and offer lectures that will take place throughout the period of the fair.

Every day there will be presentations of typical Brazilian products present at the event, reinforcing their origin, quality and sustainability. “China is Brazil’s main trading partner and the country’s presence at CIIE 2019 strengthens this link and Brazil’s image as a Chinese international partner. In addition, the Brazilian stand will present new business opportunities in the country, targeting Chinese importers and investors who will circulate through the event,” says Igor Brandao, Agribusiness Manager at Apex-Brasil.

Besides being Brazil’s main trade partner, China is one of the fastest growing economies in the world: between 2008 and 2018, it reached an average annual rate of around 9%. “We bet on content so that the Chinese know better what Brazil has to offer and get closer to our products. We are already present at several events in the country and being at CIIE reaffirms the importance of the Chinese market for Brazil,” Brandao says.

Companies in the National Pavilion

  • Goola Acai: A company from Para that produces and exports acai. Among its main products are acai pulp and acai sobert, both with organic certification in Brazil, USA and EU. Its products are 100% natural, Zero Gluten, Fats and Lactose, Without Preservatives and Colors, Rich in Antioxidants, Vitamins and Omegas 6 and 9, Fiber Source.
  • Ningbo Kasy: Chinese trading and representative of some Brazilian beverage brands. During the fair it will lecture on drinks produced in Rio Grande do Sul such as Cachaca (Archangel Water), Wines and Sparkling Wine (Peterlongo).
  • Minasul: The Cooperative of Coffee Growers of Zona de Varginha Ltda – Minasul works at all levels of the coffee production and commercial chain. It has an office in Asia, Minasul Asia is present in Wuxi and Taipei. It will present coffee in roasted beans, having been indicated by BSCA.
  • ChinaInvest: Trading from Rio Grande do Sul (southern Brazilian state) that has an office in the Chinese city of Shenzhen. It will promote the honey of the company SP Prospekt, brand Moon Honey.
  • Triunfo do Brasil: Company from Parana producing and exporting Erva-Mate, with organic certification in Brazil, USA, EU and Japan. It promotes bulk products, packaging and extracts.
  • Maricota: Company from Minas Gerais state that produces and exports cheese bread, with a diversified line of frozen products.
  • Sabor das Indias: Company from Campinas (SP) specialized in gourmet peppers, besides sauces, pates, preserves and fruit jellies typical of Brazil, without the use of preservatives.

Other participating Brazilian companies (names and locations)

Meat

  • Marfrig – Hall 8.1 A1 – 01
  • JBS – Hall 8.1 A3 – 08
  • Minerva – Hall 8.1 – A01 – 01

Chicken, Pork and Eggs

  • ABPA – Brazilian Chicken Space – Hall 8.1 – C1-08

Processed foods – Hall 8.1

  • Cory (sweets)
  • Fugo Food (cereal bars)
  • New Honey
  • Sabor das Indias (pepper sauce)
  • Skyline (coffee)

Tasting program

Nov 5

Tuesday

Nov 6

Wednesday

Nov 7

Thursday

Nov 8

Friday

Nov 9

Saturday

Nov 10

Sunday

10:00 AM –
10:45 AM

Inauguration of the Brazilian Pavilion*

Goola Acai

Sabor das Indias (Spices)

ChinaInvest (Honey

Minasul (Coffee)

Maricota (Cheese Bread)

11:00 AM –
11:45 AM

Ningbo Kasy (Cachaca)

Ningbo Kasy (Wine and Sparkling Wine)

Triunfo do Brasil (Mate)

ChinaInvest (Honey)

Sabor das Indias (Spices)

12:00 PM –
12:45 PM

Minasul (Coffee)

Goola Acai

Maricota (Cheese Bread)

Triunfo do Brasil (Mate)

Ningbo Kasy (Wine and Sparkling Wine)

1:00 PM –
1:45 PM

ChinaInvest (Honey)

Ningbo Kasy (Cachaca)

Sabor das Indias(Spices)

Maricota (Cheese Bread)

Goola Acai

2:00 PM –
2:45 PM

Triunfo do Brasil (Mate)

Minasul (Coffee)

Ningbo Kasy (Wine and Sparkling Wine)

Sabor das Indias(Spices)

Ningbo Kasy (Cachaca)

3:00 PM –
3:45 PM

Maricota (Cheese Bread)

ChinaInvest (Honey)

Goola Acai

Ningbo Kasy (Wine and Sparkling Wine)

Minasul (Coffee)

4:00 PM –
4:45 PM

Sabor das Indias (Spices)

Triunfo do Brasil (Mate)

Ningbo Kasy (Cachaca)

Goola Acai

ChinaInvest (Honey)

5:00 PM –
5:45 PM

Ningbo Kasy (Wine and Sparkling Wine)

Maricota (Cheese Bread)

Minasul(Coffee)

Ningbo Kasy (Cachaca)

Triunfo do Brasil (Mate)

Detailed Information
CIIE 2019
Date: November 5th to 10th, 2019
Venue: National Exhibition and Convention Center, Shanghai
Institutional Pavilion: 5.2 code C3

About Apex-brasil

The Brazilian Trade and Investment Promotion Agency (Apex-Brasil) works to promote Brazilian products and services abroad, and to attract foreign investment to strategic sectors of the Brazilian economy.

Apex-Brasil organizes several initiatives aiming to promote Brazilian exports abroad. The Agency‘s efforts comprise trade and prospective missions, business rounds, support for the participation of Brazilian companies in major international trade fairs, arrangement of technical visits of foreign buyers and opinion makers to learn about the Brazilian productive structure, and other select activities designed to strengthen the country’s branding abroad.

Apex-Brasil also plays a leading role in attracting foreign direct investment (FDI) to Brazil, by working to identify business opportunities, promoting strategic events and lending support to foreign investors willing to allocate resources in Brazil.