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ABGR 2024 Makes Historic Debut in Johor: A Resounding Success!
JOHOR BAHRU, March 29 ― For the first time ever, Absolut Bazaar x Festival Gaya Raya (ABGR) has electrified the Raya atmosphere abroad, particularly in Persada Johor, Johor Bahru. Taking place from March 22nd to 24th, 2024, the highly anticipated Raya festival witnessed an overwhelmingly enthusiastic response from the residents of Johor and Singapore, with visitors also coming from Malacca, Terengganu, Sarawak, and even Kuala Lumpur.
Over 400,000 visitors flooded Persada Johor, amplifying the festive spirit of the Raya festival. Renowned artists such as Amy Search, Adira, Insomniacks, Hael Husaini, The Gadys, and Ismail Izzani also enlivened the atmosphere with entertaining performances until 2 in the morning.
Meanwhile, the unexpected presence of the Chief Minister of Johor, YAB Dato’ Onn Hafiz and his wife last Friday further inspired both visitors and exhibitors to continue participating in this Raya festival. He also engaged in shopping as a sign of support for ABGR entrepreneurs.
With approximately 200 exhibitors and 20 mini Absolut Food Fest stalls, the overall revenue has reached approximately RM10 million from exhibitors, demonstrating the clear success of this event’s execution and indicating encouraging support from the business community.
The organisers also express their heartfelt thanks to all parties who contributed to the success of this festival.
Co-sponsors such as Alha Alfa and Elrah Exclusive, along with logistics partner Lalamove, supported Perbadanan Usahawan Johor Sdn Bhd, Gleneagles Hospital as the medical partner, and Media Prima Berhad as the official media partner have played crucial roles in making this event a success.
The organisers, My Events International and Absolut Events, have also announced their intention to bring back Absolut Bazaar x Festival Gaya Raya to Johor next year, in March 2025, thereby reaffirming their commitment to delivering an unforgettable Raya experience.
