by Theleaders | June 18, 2026 4:09 pm
SINGAPORE, June 18 — Singapore has introduced the S$48 million (RM152 million) Digital Content and Capability Development (DCCD) programme to support media professionals in creating digital content.
The Infocomm Media Development Authority (IMDA) said the four-year initiative will help Singapore’s media professionals and companies compete in an increasingly digital-led media landscape.
“At the same time, media professionals will be given opportunities to harness artificial intelligence (AI) as a tool for content creation to stay ahead of the curve,” IMDA said in a statement on Thursday.
IMDA said the DCCD programme aims to help media professionals respond to these shifts through two core pillars: digital content development and capability development.
It said media companies interested in joining the programme will participate in an accreditation exercise which will assess their current content development capabilities and track record.
“The accreditation exercise will be conducted twice yearly and accredited companies will be eligible to participate in Calls for Proposals (CFPs),” it added.
According to IMDA, the first accreditation exercise, conducted between April 17 and May 18, resulted in 117 companies being accredited, while the first CFP was launched on June 18 and will run until July 31, 2026.
The initiative also builds on IMDA’s S$200 million Talent Accelerator Programme (TAP) launched in December 2025 to strengthen the capabilities of Singapore’s media talent.
“IMDA is committed to supporting Singapore’s media ecosystem in developing new digital content formats and building digital capabilities to remain innovative and competitive.
“Collectively, these efforts also help create opportunities to better connect with Singapore audiences across various platforms, with the potential for selected stories and formats to travel beyond Singapore.
Source URL: https://theleaders-online.com/singapore-launches-s48m-digital-content-and-capability-programme-to-support-media-sector/
Copyright ©2026 The Leaders Online unless otherwise noted.