Petronas Dagangan teams up with Maxis to offer enhanced retail experience

by Theleaders-Online | January 13, 2021 5:23 am

KUALA LUMPUR, Jan 13 — Petronas Dagangan Bhd (PDB) and Maxis Bhd have entered into a strategic partnership to jointly offer converged solutions focusing on safety, security and sustainability for businesses.

In a joint statement, the companies said the partnership would also focus on leveraging big data and advanced analytics to co-create hyper personalisation for an enhanced retail experience.

PDB managing director and chief executive officer (CEO) Azrul Osman Rani said the partnership with Maxis was a step forward for the company to create unique retail experiences at Petronas stations as part of their retail transformation strategy.

“Leveraging technology and innovation, we aspire to be at the forefront of the industry and continuously delight our customers in meeting their changing needs and lifestyles,” he said. 

Meanwhile, Maxis CEO Gokhan Ogut said the journey that both companies had embarked on began from a shared vision in a fast-evolving digital landscape.

“Our experience in big data analytics and advanced technology enables us to offer better converged solutions for our customers,” he said.

The partnership aims to co-create solutions and services that will offer a more differentiated and enhanced retail experience at PDB’s retail stations, such as hyper personalisation through big data and advanced analytics with Maxis as the technology enabler.

PDB and Maxis will also go to market with converged end-to-end business solutions that will offer greater convenience and cost optimisation, while ensuring the safety and security of their assets, fleet and drivers.

“By doing so, both PDB’s and Maxis Business customers can benefit from a wider suite of solutions ranging from asset management to logistic services,” they added.

— BERNAMA

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