by Theleaders-Online | December 1, 2021 6:38 am
HONG KONG, Dec. 1, 2021 /PRNewswire/ — Taking place virtually tomorrow 2 December, Performance Marketing Playbook gathers over 500 performance and brand marketers to take a deep dive in hot topics through live panels and case studies.
Performance Marketing Playbook virtual event takes place tomorrow 2 Dec, dissecting the latest trends and strategies
Using more nuanced metrics to determine value
Nathalie Pellegrini, Chief Performance Officer at Mindshare and Dhiren Amin, Chief Marketing Officer Asia at Kraft Heinz discuss which metrics are the most effective at proving outcomes and the vanity metrics’ changes in the post-cookie era. They also examine the newest metrics which provide richer results for performance marketers.
Tracking consumers across the funnel in a post-cookie world
Dan Richardson, Head of Data ANZ at Yahoo! details the long-term efficacy of performance marketing and how marketers could mitigate risks and deliver strong results.
CMO interview: Balancing the marketing mix
David Porter, VP Global Media at Unilever shares his strategic insights into some of the big challenges in performance marketing today, where the future of the industry is headed and the trends and channels in 2022 and beyond.
PR Newswire is the Official Media Partner of Performance Marketing Playbook.
Performance Marketing Playbook will be held online tomorrow 2 December. To reserve your seat for the high-level event, please register through the link below:
For more details on the agenda and speakers, please contact Eleanor Hawkins, Head of Events at Eleanor.Hawkins@haymarketasia.com.
For partnership opportunities, please contact Gareth Scott, Commercial Director at Gareth.Scott@haymarket.asia.
About Campaign Asia-Pacific
Providing insights and intelligence into the ideas, work and personalities shaping the region’s marketing-communications industry, Campaign Asia-Pacific dives deeper into important subjects and presents the most compelling information that matters to businesses in the fastest-growing and most exciting communications market in the world. Campaign Asia-Pacific serves the marketing elite, those that are pushing creative advertising and communications to new boundaries, redefining brand experiences through multiple touch-points, both on and offline.
Source URL: https://theleaders-online.com/performance-marketing-playbook-takes-place-tomorrow-2-dec-dissecting-the-latest-trends-and-strategies/
Copyright ©2022 The Leaders Online unless otherwise noted.