by Theleaders-Online | January 26, 2023 2:21 am
Travelers can borrow the latest high-tech recovery and total body strength training equipment to optimize their well-being while staying at any of the brand’s more than 230 properties globally
BETHESDA, Md., Jan. 26, 2023 /PRNewswire/ — Rooted in its mission of providing signature wellness programs that empower guests to regain control and enhance their well-being when they need it most while traveling, Westin Hotels & Resorts – part of Marriott Bonvoy’s® portfolio of 30 extraordinary brands – has reimagined its Gear Lending program, featuring the latest in high-tech recovery and total body strength training equipment. Rolling out at the brand’s over 230 properties globally beginning this month, the next generation WestinWORKOUT® Gear Lending program will encompass a library of kits allowing guests to borrow the equipment they need – whenever they want – to optimize their stay and feel their best.
Over the past decade, through both operational and consumer feedback, Westin has evolved and enhanced its Gear Lending program to meet consumers where they are today. The acclaimed, on-demand program focuses on helping guests maintain their workout routines, wherever they go, without the added bulk of packing fitness gear.
Westin tapped fitness powerhouses for the first two kits of its re-energized Gear Lending program, providing guests with high-quality fitness essentials in-room, on-demand. Global high-performance wellness brand Hyperice features its game changing massage and compression recovery products that are ideal for post-workout recovery, as well as soothing stiffness and tension from long travel. Additionally, direct-to-consumer fitness accessories brand Bala features its beautifully designed and highly versatile total body fitness pieces, providing opportunities for guests to move well both in their guest room and outside, wherever the day takes them. Whether an avid runner that needs recovery tools or cross-training, a yogi that wants to maintain their daily routine, or a guest that wants to relieve tension from a long day of travel and/or a day of meetings, guests now have the opportunity to borrow:
“For Westin, wellness is central to our mission. Over the last decade, through our WestinWORKOUT® Gear Lending program, we’ve helped guests optimize their fitness routines and accomplish more while on the road,” said Jennifer Connell, Global Brand Leader, Westin Hotels & Resorts and Vice President, Distinctive Premium Brands, Marriott International. “As strength training and recovery have evolved into essential wellness rituals, we’ve reimagined our beloved program to be more versatile and partnered with cutting-edge brands that help motivate and inspire guests to reach their full potential.”
Hotel guests who wish to bring the WestinWORKOUT® Gear Lending experience home can request an exclusive promotional code to shop the products on the Bala and Hyperice websites. Looking ahead, Westin plans to continue expanding its Gear Lending program with more kits added to the roster as well as additional, enhanced guest experiences.
“As the industry leader in wellness technology, Hyperice always looks to partner with forward-thinking brands to share the power of our recovery technology and reach new demographics,” says Jim Huether, CEO of Hyperice. “Following the debut of our Hypervolt recovery stations in WestinWORKOUT® fitness studios at select Westin properties across the U.S. last year, the Recover & Recharge Kit by Hyperice will further help guests achieve their personal wellness goals as part of the WestinWORKOUT® Gear Lending program. Our continued partnership with Westin Hotels & Resorts is the result of bringing two industry leading brands together to deliver the next wave of holistic hospitality.
“Bala was started to make working out feel a bit less like work; to design products as fun as they are functional, said Maximilian Kislevitz, Co-Founder of Bala. “The Sculpt & Flow Kit by Bala within the WestinWORKOUT Gear Lending program is a dream come true, and we’re elated to help Westin guests keep up with their routines while on the road.”
The Westin experience comes to life through the brand’s Six Pillars of Well-Being – Sleep Well, Eat Well, Move Well, Feel Well, Work Well, and Play Well – allowing guests to personalize their stay and engage in programming that best meets their needs. In addition to WestinWORKOUT® Gear Lending program, offerings under the Move Well pillar include the signature WestinWORKOUT® Fitness Studios, and the more than 225 on-property Run Concierges around the world who host group runs and encourage athletes of all levels to grab a RunWESTIN™ map and explore the destination.
To learn more about the brand’s Gear Lending program, please visit www.westin.com/gearlending and join the conversation via @westin and #MoveWell.
About Westin® Hotels & Resorts
Westin Hotels & Resorts, hospitality’s global leader in well-being for more than a decade, empowers guests to transcend the rigors of travel while on the road through the brand’s Six Pillars of well-being: Sleep Well, Eat Well, Move Well, Feel Well, Work Well, and Play Well. At more than 230 hotels and resorts in 40 countries and territories, guests can experience wellness offerings that include the brand’s iconic and award-winning Heavenly® Bed, TRX fitness equipment in the signature WestinWORKOUT® Fitness Studios, delicious and nutritious menu offerings on their Eat Well menu, and more. For more information, please visit www.westin.com and stay connected on Twitter, Instagram, and Facebook. Westin is proud to participate in Marriott Bonvoy®, the global travel program from Marriott International. The program offers members an extraordinary portfolio of global brands, exclusive experiences on Marriott Bonvoy Moments™ and unparalleled benefits including free nights and Elite status recognition. To enroll for free or for more information about the program, visit marriottbonvoy.com.
About Marriott Bonvoy®
Marriott Bonvoy’s extraordinary portfolio offers renowned hospitality in the most memorable destinations in the world, with 30 brands that are tailored to every type of journey. Members can earn points for stays at hotels and resorts, including all-inclusive resorts and premium home rentals, and through everyday purchases with co-branded credit cards. Members can redeem their points for experiences including future stays, Marriott Bonvoy Moments™, or through partners for luxurious products from Marriott Bonvoy Boutiques®. To enroll for free or for more information about Marriott Bonvoy, visit marriottbonvoy.com.
Hyperice is a technology-driven company with a giant mission, to help everyone on Earth move and live better. For more than a decade, Hyperice has led a global movement at the confluence of recovery and wellness, specializing in percussion (Hypervolt line), dynamic air compression (Normatec line), vibration (Vyper and Hypersphere lines), thermal technology (Venom line), mind technology (Core by Hyperice) and contrast therapy (Hyperice X). Now, as a holistic high-performance wellness brand, Hyperice is designed for all – from the most elite athletes, leagues and teams to consumers everywhere looking to unlock the best version of themselves to help them do what they love, more. Recognized as one of Fast Company’s Most Innovative Companies, Hyperice has applied its technology and know-how to industries including fitness, hospitality, healthcare, massage, physical therapy, sports performance and workplace wellness on a global scale. Hyperice’s transformative acquisitions of Normatec, RecoverX and Core have helped to accelerate its innovation agenda as it enters its next stage of global growth. For more information, visit the newly redesigned hyperice.com.
At Bala, we believe form and function should coexist. That fashion and fitness go hand-in-hand. That design alone can inspire movement. We’re here to take the work out of working out. To empower everyone to move; through creativity and self-expression. Our product assortment includes known accessories in fresh color pairings and never-before-seen equipment that fly in the face of common fitness tropes. Play is here to stay.
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