MyGroser to tap US$300 bln worth of regional online groceries demand

MyGroser to tap US$300 bln worth of regional online groceries demand

KUALA LUMPUR: MyGroser is preparing itself for a regional expansion in the next three years to tap the annual US$300 billion worth of demand for online groceries.

Co-founder and chief operating officer, Michele Malini Mahendra told Bernama that the online grocery store is growing its offering to support incoming customer demand for its affordable products.

Locally, MyGroser is gearing up for expansion across key cities in the country and will increase its services and slots for daily deliveries.

“This has been done through the strategic use of our own fleet of delivery vehicles and partners, full time trained picking, packing and delivery teams, cloud stores that keep a fast moving inventory selection on hand, and MyGroser’s owned technology stack that has allowed us to weather and adapt to the current rapid growth,” she said. 

She said the company range of products are growing week-on-week with up to 100 new items added on a weekly basis.

“Overall, it has a range of 12,000 stock-keeping units (SKUs) and targets to increase to 20,000 SKUs by end-2020.”

Michele said MyGroser has seen exponential growth to date and anticipates further rapid growth in revenue, consumer sign-up and number of product offering.

“We are encouraged by the fact that 60 per cent of customers who first signed up with us when we started with small test purchases, have already made several repeat orders,” she said.

MyGroser saw demand for grocery delivery locally grew by over 1,000 per cent in the first months of this year during the Movement Control Order. Its revenue and number of daily deliveries grew ten times in the past two months.

“Our growth has been exponential to date, especially over the second quarter of 2020. We have seen increases in sign-ups from customers who are looking for actual solutions that they can trust,” she said.

At a time when Malaysians are also reducing their outdoor exposure, online services like MyGroser, she opined were better placed to provide the best choices for consumers.

MyGroser, launched in September 2019, was conceived out of the lack of access to affordable and reliable grocery delivery services.  

“Visiting the local grocery store can become a chore when we have to make time, go through heavy traffic, look for parking and queuing up in-store to pay for goods, which becomes all too frustrating.

“That’s when we decided to build MyGroser in 2018, a grocery delivery service for Malaysians that lets you pick, pay and have your groceries delivered to your doorstep – all through a single website and app that’s available on iOS and Android,” Michele added.