ADA Launches Index to Track Post-Pandemic Business Recovery in Southeast Asia

by Theleaders-Online | September 29, 2021 7:20 am

SINGAPORE, Sept. 29, 2021 /PRNewswire/ — ADA has launched a new dashboard that offers data-driven insights for businesses in Southeast Asia as they navigate major disruptions to consumer behaviour caused by the COVID-19 pandemic.

ADA Recovery Index Dashboard - Screenshot of Index (Regional View)[1]
ADA Recovery Index Dashboard – Screenshot of Index (Regional View)

Leveraging on ADA’s in-house data management platform, XACT, the Recovery Index was built with anonymised data sourced from millions of mobile devices and apps. While not a traditional economic indicator, businesses can use the dashboard to guide their decision-making by observing consumers’ mobility and digital consumption in near real-time.

Users of the dashboard, which is free to access, can drill down from the regional view to the national and state-level in eight countries, namely Singapore, Malaysia, Indonesia, Thailand, Philippines, Cambodia, Sri Lanka, and Bangladesh.

Some notable insights from the dashboard (as of September 22) include:

Srinivas Gattamneni, Chief Executive Officer of ADA, said: “The COVID-19 pandemic has caused, and is still causing, major disruptions to consumers affecting how they shop, where they go, and what they do on a daily basis. We created this dashboard as a resource for businesses to make sense of and respond to the ‘new normal’ in consumer behaviour. The dashboard can serve as a guide to what has changed pre- and post-pandemic in terms of shopping, app usage, and mobility, allowing marketers to pivot their customer acquisition and retention strategies in an environment that continues to be volatile.”

Visit to find out more.

About ADA

ADA is a data and artificial intelligence company that designs and executes integrated digital, analytics, marketing, and eCommerce solutions.

Operating across 10 markets in South and Southeast Asia, ADA partners with leading brands to drive their digital and data maturity, and achieve their business goals. We are anchored on the following main services:

ADA complements its unique digital expertise with deep proprietary data of 375 million consumers.

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